sugar is the boogieman

sugar is the boogieman

We don’t add any sugar to our drinks… none. ever. 

While there is 1g of sugar in our Organic Enhanced Waters, that comes from the naturally-occurring sugar in the Organic Coconut Water in those drinks.

Why we don’t use sugar as a sweetener: 

You may have heard sugar referred to as the new tobacco. While dramatic, the comparison is made because the two have been found to be addictive and not good for you plus there is a lot of corporate interest to keep you coming back for more. 

Consuming too much added sugar contributes to a number of health issues including weight gain, poor nutrition, increased blood triglycerides (which may increase heart disease risk) and dental cavities. 

How much added sugar is recommended in our daily diets? 

  • The 2015-2020 Dietary Guidelines for Americans recommends calories from added sugars should be 10% of our daily calories or less. On a 2,000-calorie diet, that's 200 calories, or about 12 teaspoons of sugar.
  • The World Health Organization suggests a daily added sugar intake that’s half of the American Guidelines. In 2015 the WHO suggested reducing added sugar to less than 5 percent of calories, about 6 teaspoons of sugar.
  • The American Heart Association falls in the middle, suggesting that adult men have no more than 150 calories (about 9 teaspoons or 36 grams) of added sugar a day, roughly the amount in a common can of soda.

    How much added sugar do we actually consume?

    • According to the Dietary Guidelines for Americans, added sugars account for 14% of the average American’s daily calorie intake (about 270 calories, around 17 teaspoons of sugar.)  
    • The National Cancer institute reports a higher average, noting that men have around 24 teaspoons of added sugar daily, equal to 384 calories.

      Where are added sugars found?

      • Sugar-sweetened drinks are the number one source of added sugars in our diets. Replacing sugar-sweetened drinks is an easy way to cut back on added sugars in our diets. For reference, one 20-ounce bottle of Coke has about 65 grams of sugar or just over 16 teaspoons.
      • They’re also found in most commercial foods, unsurprisingly, flavored yogurts, cereals, cookies, pastries, candy, and most processed foods. 
      • Sugar is also added to things that you may not think of as sweet or are marketed as “healthy” like soups, bread, cured meats, protein bars and ketchup.

      mymuse is a great addition to low sugar diets, low carb diets like Atkins, low or reduced calorie diets and keto diets. 


      Medical News Today

      Harvard Public Health

      Food Insight


      Mayo Clinic

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